Case Study

Beauties Breeze: Brand and Shopify Store for a New Beauty Business

A new online beauty and skincare business, taken from idea to a branded Shopify store with a custom logo, product catalogue and mobile-first design.

Client: Beauties Breeze
Industry: Beauty and skincare e-commerce
Services: Shopify Development, Logo Design
Status: Final stage before launch

Store header with the custom logo and the featured products row.

The challenge

The client wanted to start an online business selling beauty and skincare products, but was starting from zero: no brand, no store and no clear plan for how to sell online. They needed a partner to guide them through every decision, from how the brand should look to how the store should work.

Our approach

Discovery

We started by asking the right questions: which products they would sell, who their customers were, what feeling the brand should give, and how they wanted to handle offers and shipping.
Brand identity

We designed a custom logo for Beauties Breeze that combines a woman's profile with a stylised "B", giving the brand a recognisable mark that works on the store, packaging and social media.
Store design

We designed the store around a clean, natural look that suits skincare: soft product photography, generous white space and clear calls to action.
Build and catalogue

We built the store on Shopify, set up the product catalogue and collections, featured product rows, promotional banners and the cart flow.
Review at every stage

At each stage we showed the client the result, gathered their feedback and made the changes they wanted before moving on, so nothing was built without their approval.

Brand identity

A custom logo, designed from scratch

The Beauties Breeze logo was created by our team as part of this project, then carried through the store design so the brand looks consistent everywhere customers meet it.

Our logo design services →