· 4 min read
How Much Does a Logo Cost? Freelancer vs Agency vs DIY
What a logo really costs in 2026, comparing DIY logo makers, freelancers and design agencies, and what you get for your money at each level.
Custom logo design for small businesses and growing brands that want to look established from day one. We design an original mark around your story and your customers, then hand over every file and guideline you need to use it with confidence.
Your logo is often the first thing a customer sees, on your website, your van, your invoice or a search result. A strong custom logo design tells people who you are before they read a word, and makes your business easier to remember and recommend. A generic template or a rushed marketplace logo does the opposite: it looks like everyone else and quietly signals that the business behind it is small or temporary.
We design logos for small businesses, start-ups and established companies that are ready for a more professional brand. Every logo starts from a blank page. We do not resell templates or recycle old concepts, so what you get is original and yours to trademark.
Good logo design is more than a nice drawing. It has to work at the size of a favicon and on the side of a building, in full colour and in one colour, on a light background and a dark one. We test every concept in those situations before you see it, so you are choosing between designs that will hold up in real use.
We focus on four qualities:
If you need more than a mark, we can build a full brand identity: colour palette, typography, icon style, patterns and templates for social media, presentations and stationery. A consistent identity makes every touchpoint feel like the same company, which builds trust faster. It also gives your web designer, printer and social media team one clear reference, so your brand stays consistent as you grow.
Already have a logo that no longer fits? We also redesign existing logos, keeping the recognition you have built while modernising the shape, colours and lettering.
Your new logo is usually the start of a bigger launch. We can carry it straight into a custom website design or a Shopify store, so your brand looks the same everywhere from day one. Tell us about your business and we will send you a clear, fixed quote.
A short call and questionnaire to understand your business, audience, competitors and the impression you want to make.
Several distinct concepts, each built on a different idea, presented in context so you can see how they work in real life.
We refine your chosen direction together until the shape, colour and typography are exactly right.
A primary and secondary colour palette with print and screen values, plus font pairings for headings and body text.
Vector SVG, EPS and PDF files plus PNG and JPG exports in full colour, black, white and reversed, including a favicon and social profile image.
A concise guide showing spacing, minimum sizes, colour use and what not to do, so anyone can apply your logo correctly.
We learn about your business, your customers and your competitors, and agree on the personality the brand should have.
We study your market and explore dozens of ideas on paper before taking the strongest ones to the screen.
You see several polished concepts, each shown on mockups such as signage, business cards and your website header.
We refine your favourite concept based on your feedback, testing it at small sizes and in one colour.
You receive the complete file package and brand guidelines, and full ownership of the design.
Every project is quoted individually after a free consultation, based on the scope, features and timeline you need. You get a fixed, itemised quote before any work starts, with no hidden costs.
Request Your Quote
· 4 min read
What a logo really costs in 2026, comparing DIY logo makers, freelancers and design agencies, and what you get for your money at each level.
Most logo projects take two to three weeks from the discovery call to final files. That includes time for you to review concepts and request revisions. Rush timelines are possible when we agree on them up front.
You will see several distinct initial concepts, each built around a different idea from the discovery stage. We then refine your chosen direction through rounds of revisions until it is right.
You receive vector files (SVG, EPS and PDF) that scale to any size, plus PNG and JPG versions for web and social media, in full colour, black, white and reversed versions.
Yes. Once the project is paid in full, all rights to the final logo transfer to you, so you can trademark it and use it anywhere.
A logo is the mark itself. A brand identity is the full system around it: colour palette, typography, icon style and rules for how everything is used, so your website, packaging and social posts all look consistent.
Yes. We can modernise an existing logo while keeping the recognition you have built, or create a completely new mark if your business has outgrown the old one.
Custom logo design for small businesses and growing brands that want to look established from day one. We design an original mark around your story and your customers, then hand over every file and guideline you need to use it with confidence.
Prefer email? info@unifiedwebtechllc.com